About

Rebecca Armstrong B&W copyFor me, people and communities are at the heart of tourism. I love to work on projects that make a positive difference to the livelihoods and wellbeing of residents, workers and businesses – as well as tackling negative impacts. So my consultancy work focuses on the social and economic effects of tourism, at industry and destination level. The drop down menu above has more detail on my practical experience as well as research and publications.

I really enjoy the practical nature of working in tourism and sustainability, while still putting to good use the skills I gained in my legal career. I can work through a lot of information to get quickly to the heart of the issue and make it relevant – whether I’m researching, reporting, advising, writing or working for change.

I’m a ‘people person’, and working with many different individuals, organisations and clients at all levels of management throughout my career has made me a good listener and communicator. I’m adaptable and a fast learner. I like to be organised and focus on getting things done effectively, on time and on budget.

I also speak French to a good level as well as intermediate Welsh.

If these are the kind of skills you’re looking for, please click here to get in touch.

My background:

I was a lawyer for a number of years before leaving in 2008 to pursue a career in responsible tourism. I’d grown up helping out with the family business – a smallholding with holiday cottages in West Wales and a tourism consultancy on disability access – so my career change felt a bit like ‘coming home’, and I’ve never looked back! I started by taking the MSc in Responsible Tourism Management at the International Centre for Responsible Tourism, where I researched the conditions for success of community-based tourism enterprises. I graduated with a Distinction and since then have been building up my freelance consultancy business.