Destination matters

The destination-focused projects I’ve worked on have also had people and communities at their centre – including identifying opportunities for local economic development, increasing supply chain benefits for small businesses and developing sustainability guidelines – all while enhancing the variety and quality of the visitor experience.

Here are a few recent projects I’ve worked on:

Clwydian Range Tourism Group, Cadwyn Clwyd and Clwydian Range & Dee Valley AONB: Stakeholder consultation, workshops, tour operator interviews and market assessment were used to identify the options for collaboration and routes to market for local tourism businesses, objectives being to extend tourist stays, optimise local economic, social and cultural benefits from sustainable tourism and enhance visitor experience.

The Travel Foundation: Led project to explore the local economic impact of tourism excursions in Jamaica and to make recommendations for maximizing revenue flow to MSMEs through the provision of goods and services and tapping into customer discretionary spend.

Delapré Abbey Preservation Trust, Northampton: Researching and advising on the market for group visits and preparing a marketing plan.

The Travel Foundation: Part of a five-strong team researching the economic, socio-economic, socio-cultural and environmental impacts of the current excursion offer in Sal and Boa Vista, to identify opportunities to enhance the positive and mitigate the negative impacts and then produce clear and concrete strategies and recommendations for action by the public and private sectors.

Responsible Tourism Partnership for IIED: Interviewing tour operators and tourist survey analysis for a project involving developing and testing new community-based tourism products and services in Bwindi National Park, Uganda – to improve local skills and job opportunities, and the long-term conservation and livelihood prospects for the park.

MEJDI Tours: Consultant for responsible tourism social enterprise specialising in using tourism as a tool for peace and to promote understanding and appreciation between cultures. Using knowledge of the UK tourism industry and market to develop relationships with operators and agents to fit MEJDI’s ethos and brand.

The Travel Foundation: Conducting a research project in Jamaica (sole consultant), examining and reporting on the factors encouraging and inhibiting spending by all-inclusive guests in the local economy and recommending practical initiatives for implementation to increase opportunities for tourist spend in the local destination

The Travel Foundation in partnership with the Cyprus Tourism Organisation and Cyprus Sustainable Tourism Initiative: Writing guidelines for hotels and inspectors in Cyprus on compliance with new minimum standards for sustainability: available here